Pacaso

Pacaso commissioned me to create a series of illustration that will be used on merch + stationary and sent out as part of an invitation box to an exiciting All-Crew event. The illustrations were to match the companies existing branding, yet capture a SoCal feel. I worked within the limitation of the branding along optimizing my artwork in a way that allows for a greater range of usability product-wise.

My primary goal with this project was to use my architectural background and love of drawing buildings to lovingly depict one of their newest homes. This house would host the team event and it just felt right to use it as my inspiration.

The resulting product was a tailor and cohesive set of products that allowed for a great amount of flexiblity. Test prints and mockups were made on towels, blankets, apparel, stationary and even beverage cans. These boxes were a great way to excite the team before the big event.