The branding was completely up to us but, the logo and logo mark had to stay. There were already thousands of bikes with the wordmark and gorilla icon on them. We prioritized working around this and strived to make a strong brand regardless of the challenge. ‍ The website now mirrors the toughness of the e-bikes, while striking photography captures them in action, navigating challenging terrains. Through social media, we created a unified online presence, sharing engaging stories and visuals tailored for thrill-seekers and outdoor enthusiasts. The outcome is a brand that authentically communicates the rugged spirit of the e-bikes, inviting customers to embark on their own adventures.